There’s a theory that holds a bit of popularity on these here intertubes, and it’s called the Uncanny Valley. If you’re familiar with this concept, please feel free to skip ahead to the third paragraph. If you’re not, I encourage you to read on, because my point hinges on this concept.
The uncanny valley is an explanation of human reaction to human-like objects, primarily robots. Common sense suggests that as robots begin to look more human, the more receptive we should be to those robots, giving them a more positive response. For example, an industrial car-building robot has a few human traits like dexterity and hinged-joints, so we have only a slightly positive response to it. On the other hand, a fully human-looking robot like the T-101, T-1000, or T-X from the Terminator movies each elicit a very positive response because of their humanness (as long as they aren’t trying to kill you, or turning their hands into swords or guns). So, between those two points we should see a straight line, right? Not exactly. At a certain point the robot begins to look human, but does not look human enough so we reject the robot with a negative response, much the same way we reject zombies, corpses, and fake-looking artificial limbs. Here’s a graphical representation of the uncanny valley, as well as a lot more science talk, if you’re interested in that type of thing. If you’re still having trouble grasping the concept, here’s a real-life example:
Orville Redenbacher was a purveyor of popcorn, and also acted as the face for his company in the commercials, as can be seen in this ad. He died in 1995.
Recently an ad agency decided to resurrect Mr. Redenbacher to help sell more popcorn for the Orville Redenbacher company. The horrendous result can be seen here. Despite the CGI being pretty damn good, almost everyone who has ever seen this commercial has been repulsed by it, which is why the ad was pulled in most markets shortly after it began to air. The CGI Redenbacher, or Deadenbacher as he is referred to on Wikipedia, is located somewhere in the uncanny valley; a zombie-like approximation of a once-living icon, close enough to do the job of selling popcorn, but not close enough for people to keep that popcorn down for very long. This is the also case with powdered nog.
As you can see from the carton, the Aspen Mulling Company promises nothing more than “Egg Nog Mix” but their illustration suggests they’ve packaged something drinkable; a claim, I can assure you, that surpasses the vilest of lies, crafted by Satan’s lawyers in the deepest pits of flaming torment.
I’ve included the directions here to illustrate the sheer paucity of verifiable claims. “Let stand two minutes to thicken” into disgusting undrinkable clot. “For a special treat, pour egg nog over fresh fruit.” I agree, just don’t use this eggnog. “Smoothies: Add 3 teaspoons per serving into blender.” and what else? Milk? Eggs? Diarrhea? “Bundt Cake: Add 2 tablespoons to your favorite recipe.” if you want to ruin it and make people hate you forever.
See those little yellow-orange dots floating in the off-white mixture? Those are the parts of the mix that refused to integrate with the milk even after furious stirring. I could already tell that I was about to submit my innards to some horrible abuse, equivalent to internal punching from tonsils to tailpipe.
Uggh. The first sip tasted like off-brand sugar-free vanilla pudding got knocked up by soy-nog and their baby was this screaming, head-spinning, chunk-spewing, demon-infested horror. That orange line is one of the first accumulations of unmixable nog powder that would eventually ring my glass.
See that? It’s an empty nog glass; unmixable and probably undigestable nog powder clings to the bottom. For you people I drank this. For you. So you don’t wander into the store and think, “Hey maybe I should put some powder into some milk instead of putting powder up my nose for once,” take it home and DIE when you try to ingest something that was clearly invented for someone who loves nog as much as I do. For you people I drank the equivalent of the uncanny valley of eggnog. For you people I drank the metaphorical Deadenbacher. For you people I traveled to Hell’s gates, knocked on the door, and then yanked on the chain of the three-headed demon-dog that eats souls and salivates liquid-hot magma. And for you people I let that demon-dog hump my leg. I hope you’re happy.
